Recently, I heard the top salesperson of an organization
make the statement, “I can’t endorse this product any longer.” A visiting consultant
replied, “Then it’s time for you to go find a product or service you can
endorse.” Within one week, the Number 1 salesperson for the organization left
the company. Was that the right choice?
Yes.
When you don’t believe in your
product or service, you’re being dishonest with your prospect and customers
when you present the benefits and value of what you sell to them. Talk about
internal turmoil! If you don’t believe in your product or service, and don’t
have faith that it will accomplish what you say it will – then “it’s time for
you to go”.
Byron
White
Sales, Number 1 Salesperson, Byron White
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